TV Subscribers in North and Latin America 2015-2020
According to our latest forecasts, the number of pay TV subscribers in North and Latin America will rise from 172 million to over 202 million subscribers by the end of 2020, an increase of 29 million new subscribers or +3.18 % compared to 2015.
By the end of 2020, cable TV will represent 50% of total subscribers, with DTH comprising 34.5%, IPTV making up 14% and DTT less than 1% of the pay TV market in the region. IPTV, with 8.5% CAGR, will be the fastest growing technology. We base our positive outlook on the 2014 telecom regulatory changes allowing telecom operators to operate as broadcasters following the launch of Pay TV in more than 15 countries in Latin America by Telefonica and the other telecom giants operating in the region.
Quantum-Web believes that Cable is the technology most exposed to repercussions from the IPTV take up in the region. According to our forecasts, Cable TV’s market share will shrink from the current 56% to 50% by 2020.
Pay TV market in North and Latin America by Technology, Q4 2015
Based on the preliminary results of Q4 2015, there were over 172 million Pay TV subscribers in North and Latin America at the end of the fourth quarter of 2015. This is 1.4 million more than in the previous quarter, and an extra 4.3 million or 2.54 % compared to the same quarter in 2014.
At the end of December 2015, Cable TV represented 56% of total subscribers, with DTH comprising 34% and IPTV 10% of all subscribers.
Top 10 Pay TV markets in North and Latin America by subscribers, Q4 2015
United States, with over 95 million Pay TV subscribers, was the largest market in the region followed by Brazil and Canada.
Mexico, with 11.41 million subscribers, is catching up with Canada and by Q1 2017 will overtake Canada in terms of Pay TV subscribers to become the region’s third-largest market.
Selected Pay TV Operators in North and Latin America by ARPU, Q3 2015
Pay TV ARPU in Q3 2015 among Operators in the region spans a wide spectrum. This is mainly due to the level of OTTs deployment by operators, market maturity and socio-economic factors.
The fastest growing company in terms of ARPU was Cable Vision Argentina followed by AT&T USA. Both operators are focusing on OTT and tie-up bundled services with their triple and quad play packages. Running counter to the typical Pay TV ARPU trend in the region, UPC Puerto Rico and VTR in Chile have seen their TV ARPU decline since Q3 2014. Quantum-Web observes a positive correlation between operators’ proactively and their OTT services ARPU.
Quantum-Web’s TV Market forecasting practice covers over 200 operators in the Americas region. To find out more about our quarterly Statistics and Forecasts practice, please contact Anthony Balogun on + 44 (0)20 3286 9570 (Anthony.Balogun@quantum-web.com) or ask for a sample here.