Deutsche Telekom has the cheapest tariffs among top 5 biggest markets in Europe.



Telco broadband prices show Deutsche Telekom has the cheapest tariffs among top 5 biggest markets in Europe.


A survey of 5 European telcos included in the launch version of Broadband Pricing Matrix, shows that Deutsche Telekom is offering the best value in monthly fees and when translated into purchasing power parity (PPP).

Residential customers of Spanish telco, Telefonica de Espana pay nearly 5 times more per MB than their counterparts in Germany in PPP terms. In the UK, BT is placed between the two, with a mid-priced service. The retail price for a 1MB Broadband package varies from €25.82 offered by Deutsche Telekom in Germany to €103.45 of Telefonica in Spain (excl. VAT).

pr,europe prices1

The benchmark reveals that diversity in broadband pricing remains strong, and reflects a wider pattern of increasing price sensitivity in the sector across Europe. (Graph 1)

pr,europe prices2

However the survey also revealed that there is no clear relationship between market share and low price. Although DT in Germany has a market share of 77% of the broadband market, Telecom Italia holds a similar share level but is among the most expensive providers. BT – in perhaps the most competitive broadband market in Europe – holds only 37% share. (Graph 2)

pr,europe prices

Broadband Pricing Matrix is a new service offered by Quantum-Web as part of its Broadband Global product, the most comprehensive suite of broadband statistics, data and analysis available today, covering more than 200 service providers in 67 countries. The service is based on the most extensive range of primary research and information sources from service providers worldwide, telecom’s and technology companies, national and international statistical organisations, governmental organisations and academic institutions, Broadband Global range and depth is underpinned by the quality and robustness of the data provided.

Using an analytical process developed for Broadband Global, appropriate econometrics models are applied to produce reliable and robust data.

The service is designed to be the definitive source of broadband information, data and analysis and a formidable global information and analysis tool for the converging broadband and wireless economy.